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Performance Max Campaign Guide
Best Practices for Setting Up Performance Max Campaigns
1. Landing Page Selection
Pick your product landing pages carefully. Ensure page titles have a single keyword theme without including other keywords that Google might target.
2. Asset Groups Strategy
Add multiple Asset Groups that target product groups (NOT audiences or keyword themes). Each Asset group should:
- Target one product category
- Include Audience Signals targeting specific product-related keywords
- Target specific Audiences & Demographics likely to convert
3. Ad Copy Optimization
Create compelling headlines and descriptions featuring:
- Keyword Focus
- Emotional Triggers (FOMO)
- Clear Call to Action
4. Conversion Actions
Maintain only 1-2 active conversion actions, preferably focusing on Transactions over soft conversions.
Campaign Setup Steps
Step 1: Create New Campaign
Start by creating a new Performance Max campaign in your Google Ads account
Get Campaign Setup HelpStep 2: Select Sales or Leads Goal
Choose your primary campaign objective - either driving sales or generating leads
Goal Setting ConsultationStep 3: Set Daily Budget
Configure your daily spending limit and bidding strategy
Budget Strategy SessionStep 4: Configure Locations
Define your target geographic locations and language settings
Location Strategy ReviewStep 5: Set Audience Signals
Configure audience signals to help Google identify your ideal customers
Audience Strategy HelpStep 6: Define Your Audience
Refine your audience targeting with detailed demographic and interest settings
Audience OptimizationStep 7: Create Your Ads
Design compelling ad assets including images, headlines, and descriptions
Ad Creation SupportWatch Our Performance Max Success Story
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