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MPDIGITAL SOLUTIONS

GOOGLE ADS SEARCH CAMPAIGN SET-UP GUIDE

Best practices and step-by-step instructions for setting up effective Google Ads Search Campaigns

BEST PRACTICES FOR SETTING UP GOOGLE ADS SEARCH CAMPAIGNS

Campaign Structure Best Practices

Google Ads Campaign Structure
  • Campaigns targeting top level products or services
  • Ad Groups that only have 1 x Keyword theme in each ad group
  • Each Ad Group having targeting Ad Copies that sent users to the most relevant product or service page

GOOGLE ADS SEARCH CAMPAIGN SET-UP GUIDE

1. Select New Campaign

New Campaign Creation

Begin your campaign setup process

Get Setup Help

2. Select Sales or Leads

Select Campaign Goal

Choose your primary campaign objective

Goal Setting Help

3. Choose Conversion Actions

Conversion Actions

Select which conversion actions you want Google to target

Conversion Setup

4. Select Campaign Type

Campaign Type

Select "Search" as the campaign type and set up conversion tracking

Campaign Type Guide

5. Campaign Settings

Campaign Settings

Set locations, language & schedule. Tip: Unselect 'Search Network' & 'Display Network'

Settings Review

6. Budget and Bidding

Budget Settings

Add Daily Budget & Select Bidding to target by 'Maximise Conversions' or 'Maximise Clicks'

Budget Strategy

7. Audience Targeting

Audience Targeting

Add targeting via Audiences & keep this set in the 'observation' method

Audience Setup

8. Keywords Setup

Keyword Setup

Add your keywords, remembering to only have 1 keyword theme per ad group

Keyword Strategy

9. Create Your Ads

Ad Creation

Create ads using Headlines & Descriptions with Emotional Triggers & Call to Actions

Ad Creation Help

Real Campaign Results

Our campaigns have delivered measurable growth and tangible ROI for businesses across various industries.

Campaign Results Dashboard

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